The Effects of Human Development Index Regions on Consumer Preferences and Chicken Meat Consumption Habits

Abstract

This study aimed to investigate the impact of Human Development Index (HDI) regional group classifications on consumers' poultry product consumption habits. The research material consisted of data obtained from a total of 435 face-to-face surveys conducted with consumers living in Ankara province. Districts were divided into four groups based on the 2017 Human Development Index data: very high, high, medium, and low. Descriptive statistics, along with the Chi-square test, one-way analysis of variance (ANOVA), and Duncan's multiple comparison test, were used in the analysis of the data. According to the research results, there was no statistically significant difference between HDI groups in terms of the share allocated to chicken meat in monthly food expenditures and perceptions regarding chicken meat prices (P>0.05). However, significant differences were determined between regions in terms of the way chicken meat is purchased (P<0.05).